One subscription commerce platform, unlimited possibilities.

Make it easy for customers to find, buy, and use any recurring digital service.

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The AppDirect platform accelerates sales of your apps through your online store, telesales, and direct sales teams–enabling distribution via our global ecosystem.

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Sell top SaaS and IaaS applications from our network catalog (including: Microsoft 365, Box, Google Workspace) or build your own ecosystem with developer center.

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Sell any digital service, any way you want.

Cross-sell partners

Add value with third-party apps.
Include add-ons

Build deal size.
Customize price

Gain pricing flexibility.
Hard Bundle

Cross-sell value in bundles.
Contract

Make contracts easy.
Discount

Drive sales via promotions.

AppDirect powers digital growth.

Whether you're a global brand or startup, our platform can power all your direct and indirect go-to-market channels.

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Offer self-service billing

A powerful, yet cost-effective billing solution for your cloud services on your own website.
Automate sales

AppDirect enables your sales team with the tools to sell and order on behalf of customers.
Launch a marketplace

Scale your business value with your own partner ecosystem.
Create a referral program

Drive new revenue streams monetizing leads from referral and affiliate partners.
Build a reseller network

Expand your indirect sales channel by enabling third-party resellers to sell your products.
Distribute through marketplaces

Reach more customers by harnessing the power of the world’s leading brands.

Complement connectivity with value-added SaaS solutions.

AppDirect brings an entire ecosystem of digital value-added services and support to businesses looking to complement their core offerings with a digital experience.

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Monetize and manage the industrial IoT lifecycle.

AppDirect unlocks new revenue opportunities and customer value for industrial manufacturers and their hardware offerings.

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Power the connected vehicle experience of today’s drivers.

AppDirect provides a secure, scalable, and flexible cloud platform to exceed the demands of automotive manufacturers and their evolving connected vehicle strategies.

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Bring point-of-sale customers and partners together in one ecosystem.

AppDirect empowers point-of-sale manufacturers with a robust monetization platform that brings merchant customers, developers, resellers, and partners together in one digital ecosystem.

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Offer mobile devices, SaaS, and support.

AppDirect offers a comprehensive platform enabling telecommunications companies to easily sell, distribute, and manage wireless devices, services, support, and apps for business customers.

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Create an innovative ecosystem of VR/AR apps and services.

AppDirect unites virtual and augmented reality device manufacturers with the innovative developers looking to bring a world of new possibilities to their users.

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Manage digital relationships to drive customer engagement.

Data analytics and visualization

Empower customers with data insights.
An intelligent workspace

Delight with universal search and feeds.
Identity and access management

Enable with single-sign on and access management.

Trusted by leading companies around the globe.

"What we've been able to benefit from is a significant reduction in time to market, and an almost pure elimination of cost in bringing out new products."

Customers Deutsche Telekom Lutz Frohlich 1

“For us it was very important to build an ecosystem that moves beyond software delivery and creates an additional value.”

“We always like to say, ‘If there’s one thing we got right when we started, it was choosing AppDirect.’”

Bringing world class business apps to the SME sector.

AppDirect was instrumental in the launch of customer-facing marketplace for BT which helps subscribers transform their businesses with access to powerful cloud services.